Moms from coast to coast should be delighted on Sunday because their families are expected to spend $4.3 billion on jewelry gifts for Mother’s Day. This dollar amount represents an all-time high and is nearly 20% more than was spent on jewelry in 2014. What’s more, 34.2% of shoppers said they would splurge on jewelry this year, up from 31.7% last year.
According to the National Retail Federation’s 2015 Mother’s Day Spending Survey, total Mother’s Day expenditures are expected to exceed $21 billion. Americans will spend an average of $172.63 on their moms, a $10 increase over 2014.
The biggest spenders this Mother’s Day are expected to be 25- to 34-year-olds ($244.32), compared to 18- to 24-year-olds, who plan to spend an average of $214.81.
While jewelry certainly has the biggest “wow” factor of all Mother’s Day gifts, flowers, gift cards and apparel are all expected to be strong categories.
Of course, some Mother’s Day gifts are out-of-this-world. Presented to the Duchess of Cambridge by the Natural Sapphire Company of New York in celebration of the birth of Princess Charlotte this past Saturday, this $45,000 rattle is absolutely dazzling. It is encrusted with sapphires, rubies and diamonds in the shape of England’s Union Jack, and is promised to be cast in 18K Welsh White Gold – matching that of the Royal couple’s wedding bands.
Last year, for the birth of their son Prince George, NSCo were similarly extravagant, crafting a beautiful and breathtaking sapphire pacifier, based on the design of Kate Middleton’s (and formerly Princess Diana’s) engagement ring.
Of course, whether big or small, Mother’s Day is about showing your appreciation to all of the mothers in your life, whether it be your own or the mother of your children. “They don’t get enough thanks throughout a normal day,” says Koorosh Daneshgar, Chief Designer and CEO of Wedding Bands & Company, “so it’s important to pack everything you can into the one day meant for it. Sometimes, the gifts are disguised as being for the babies or children, but it’s clearly designed for the mother as thanks.”
If you’re interested in browsing our selection of Mother’s Day gift selections, make sure to check out our special Mother’s Day page. Have any nice pictures or comments about your mom and Mother’s Day? Share them with us on Facebook or Twitter!
And remember: Thanks, Mom!